The 7 D's: how life events predict your next listing
The best time to reach a homeowner isn't “every 90 days.” It's the week their life changes. Here's the targeting model behind it.
KMKrishna Malyala
The CertiCRM blog
Notes on running the whole deal — not just the pipeline — for agents and brokerages.
Why most agents don't really use the CRM they already pay for
It isn't laziness and it isn't the software. The real reason CRMs go stale is a habit problem — and it's fixable.
KMKrishna Malyala
Your CRM stops at “closed.” The next 45 days are where deals die.
Most real-estate CRMs treat an accepted offer as the finish line. It's the halfway point — and the second half is where reputations are made or broken.
KMKrishna Malyala